Reaching important content or failing to see itįinding and using a page’s main links, buttons, opt-ins, and CTAs Heatmaps help you understand how people interact with your website pages, so you can find answers to business-critical questions such as ‘why are my users not converting?’ or ‘how do I get more visitors to take action?’ Using heatmaps, you can determine if people are: Toggle between different heatmap and device types and play around! The benefits of using heat maps on your website This is what a Hotjar scroll map, click map, and move map look like on a previous version of this guide. For example, content that is prominent on a desktop page might sit much further below the fold on a phone-and you need to see if interaction differs, and how. Desktop and mobile heat maps help you compare the performance of your website on different devices.
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